SEO is one of the newest marketing disciplines, and it moves at a breakneck speed. It’s nearly unrecognizable from when we first started.
While the core premise of SEO stays the same — making sites easy to locate and understand – the strategies used now are very different from those used 15, 5, or even one year ago.
So, what are the top SEO strategies for 2022, and how can digital marketing companies in Virginia put them into practice?
Here’s everything you need to know about the year 2022, as well as essential measures for putting these trends and techniques into action.
This is where “SERP marketing” comes into play: you must stop concentrating on organic rankings and begin optimizing for all other search components, such as videos, photos, and “quick-answer” segments (“People Also Ask” and highlighted snippets).
To obtain brand exposure on each particular search result page, you must look at it as a whole.
- Content collaboration
Diversification of content presents both obstacles and possibilities. On the one hand, you must constantly create high-quality content assets in various forms, which is extremely difficult to scale. On the other side, you’ll be able to experiment with new materials and tools, which is quite cool.
Content cooperation is a strategy that may solve various problems of IT solution provider company while also providing additional benefits to your campaigns, such as natural backlinks, trust, and shares. And the good news is that several fantastic projects can assist you in establishing relationships to co-create and grow content.
Unified communication is, of course, the main component of it, especially in the post-covid age, when most businesses have gone to remote operations.
2. Rich SEO Results
Google’s searches are getting more dynamic and richer.
The good thing is that this provides SEOs an edge over site owners who do not keep up with Google’s changes.
How to Make Structured Data Work for You
Several tools, extensions, and alternatives allow anyone with no technical skills to integrate structured markup on their website.
3.Mobile and Voice Search
The use of voice inquiry is no longer fashionable. It has become a habit. The majority of us regularly ask questions to a smartphone or a voice assistant. It has become an integral part of our life.
Mobile search is thriving, and we have other evidence to back this up, including:
In 2015, Google announced that more individuals used mobile search than desktop search in ten nations, including the United States and Japan.
In 2018, mobile devices accounted for more than half of all website traffic in the United States.
Customers spent three and a half hours each day on their mobile phones last year.
With the introduction of the Mobile-First Index, Google shifted its priorities, favoring the mobile version of a website for crawling and ranking. In other words, if your website doesn’t appear nice on a mobile device or has less content than the desktop version, you may lose ranks in both mobile and desktop search results.
Given how frequently mobile device users utilize voice search to obtain answers while on the go, it’s reasonable to believe that voice search is gaining traction, and the two phenomena are closely linked:
Users of both mobile and voice devices are likely to seek answers while in the middle of a task.
The top result (which is frequently the highlighted snippet) is essential in both circumstances. As a result, we are now vying for the top result rather than the top five spots as we were a few years ago.